Toyota's youth-oriented Scion brand has been successful in many ways, most notably in creating a number of enthusiasts who are loyal to the brand. Now, with a redesigned version of the brand's coupe, the tC.
The 2011 Scion tC goes on sale October 1st, and Toyota hopes that the vehicle will strike a balance between appealing to the Scion loyalists who have helped the brand get to this point as well as reach a new audience who will help it continue to grow.
Like the tC's brandmate, the boxy xB, the Scion features a styling gamble that may turn many people off right away – an all-glass roof. The other improvements are tough to argue with – improved horsepower and fuel economy over the previous model in addition to a roomier backseat. Although the tC still appears like a two-door coupe, it offers enough room to allow it to compete with more traditional compact sedans.
Scion owners tend to customize their vehicles in various ways, something that Toyota encourages. That could be problematic for buyers on the used car market, who could get a car that has additional accessories or parts that the driver doesn't need or want. Still, drivers interested in the brand might be able to find a few cheaper tCs on the used car market once the new model debuts.