Ford CEO Alan Mulally recently took to the stage at the AllThingsDigital conference in Southern California to explain Ford’s upcoming high-tech packages that the automaker plans to roll out on a number of models.

The company has already introduced Sync as an optional feature on many of its models. The digital entertainment console allows users to integrate their phone or other USB-device, like an iPod, and control the devices with voice-recognition software. Mulally believes that integrating technology is the future of the auto industry, according to CNET.

Mulally also spoke about bringing third-party-developed applications to Ford’s in-car console, much like a smartphone. For example, rather than listen to the radio, users could launch their own custom Pandora station right from the car.

The CEO cautioned that the company didn’t want drivers to become distracted on the road, which is why Ford is making sure the applications can be voice-controlled and don’t require constant attention.

Drivers who want to try Sync without paying the dealer-inflated prices would do well to look at recent late-model Ford vehicles on the used car market.